UI/UX and graphic design from Birgunj, Nepal. I design interfaces people can actually use — then build experiences that look great, work smoothly, and are made to perform.
I'm Kaushal — a designer from Birgunj who learned front-end development first. So I know what happens to a design when it meets code.
I’m a UI/UX and graphic designer from Birgunj, Nepal, who also builds what I design. I work across Figma, WordPress, Elementor, HTML, CSS, and on-page SEO — creating everything from interfaces and e-commerce experiences to brand identities and complete websites.
I taught frontend development to beginners for six months in 2024, and that changed how I design. When you spend months explaining how layouts become code, you learn to design with real-world development in mind. Today, I lead design, development, and marketing work at Pinned Agency while running my own studio, Codexdesign.
Wireframes first to define layout and hierarchy. Then a reusable library of buttons, cards, navigation, and forms created a lightweight design system for building new screens faster.
Product listing, product detail, checkout. The whole path a shopper takes, designed so the visual hierarchy does the pushing instead of the copy. Consistent styling across pages so the site holds together as you move through it.
Homepage through key content pages, composed for clarity and made with responsiveness in mind from the start — so the layout survived the move into development instead of being renegotiated in it.
On-page SEO considered from the start — designing page structure, headings, content, internal links, and layouts with search visibility in mind. Every design decision is made to be both user-friendly and search-friendly.
Pinned needed a compelling way to communicate their core value—boosting local business visibility—but previous marketing efforts lacked a cohesive, engaging visual punch. The brief was to design a high-converting digital marketing campaign, but the real challenge was breaking down complex SEO and local ad services into an instantly digestible visual language that small business owners could trust.
I started by mapping out the messaging hierarchy before touching any colors or illustrations. The job at this stage was to determine how to quickly communicate ROI. I focused on structuring clear "Before/After" scenarios and tangible benefits—like climbing to the top 10 Google Map results and driving more traffic—so that the final high-fidelity designs had a strong, persuasive foundation to build upon.
Instead of designing isolated graphics, I developed a reusable visual language for the campaign. As shown in image, I established a clean typography system using DM Sans and a defined color palette that balanced professional, trust-building blues with clear success (green) and alert (red) states. This ensured every campaign asset felt like it belonged to the same family.
Small business owners are busy, so the campaign needed to show, not just tell. I designed custom isometric graphics—such as storefronts with engagement metrics, rising line charts, and Google Search result mockups—to visually represent what "getting Pinned" actually looks like. Using clear visual comparisons ("Without pinned" vs. "With pinned") made the choice obvious for the user.
Rather than overwhelming users with dense paragraphs about SEO algorithms, I assembled the components into clean, lightweight, mobile-optimized screens. By organizing the path around what users actually care about—getting more quality phone calls, messages, and direct bookings—and anchoring each layout with a bold "Get Pinned" call-to-action, the campaign seamlessly guided users from awareness to conversion.
Wireframes, a reusable component library and a lightweight design system the team could design against.
Listing pages, product detail views and a checkout flow shaped so browsing leads naturally to buying.
Full visual layout from homepage to key content pages, drawn with the build in mind.
On-page SEO, website structure, social media marketing, and Post designs built to create a stronger, more consistent brand presence everywhere.
Social media post design built around different content pillars — from educational and promotional posts to creative, informative, and brand-focused content. Each design is created to make the message clear, engaging, and visually consistent.
Email campaign design focused on clean layouts, strong visual hierarchy, engaging graphics, and clear calls to action. Each email was designed to feel on-brand while keeping the message easy to scan and act on.
An Instagram identity for a handmade brand. Built simple on purpose — it had to stay legible as a 32px profile photo and as a watermark sitting over busy product shots.
UI/UX design in Figma: wireframes, user flows and high-fidelity screens, with interactive prototypes when a flow needs testing before it gets built.
A component library and the rules around it: type scale, colour roles, spacing. Sized so your team will actually use it.
Logo design and brand identity: marks built to survive small sizes and busy backgrounds, plus the pieces that keep a brand recognisable everywhere it appears.
WordPress and Elementor web design carried through to a live, responsive site — or handed to your developers with the details already resolved.
On-page SEO: keyword research, page titles, headings and site structure, so the work you paid to design is findable once it ships.
Social media design: feed posts, stories and campaign creatives made as a set, adapted across formats without losing the thread.
What the page has to do, who it's for, and what counts as it working. Written down before anything is drawn.
Greyboxes only. Layout, structure and hierarchy settled while changing them is still free.
Components, type scale and colour roles defined once, so every screen after this one is assembly rather than invention.
The real thing: states, spacing, responsive behaviour. Prototyped where a flow needs to be felt, not described.
Named layers, resolved edge cases, and answers to the questions developers are about to ask. Or I build it myself.
On-page SEO, analytics and Search Console once it's live — then changes based on what people actually do.
If someone has to work out what a screen wants from them, the layout has failed. Hierarchy first, decoration last.
I've taught people to write the code. So I don't draw things that can't be built, and I resolve the edge cases before handoff rather than after.
One good button, reused, beats twelve good buttons. Systems are how small teams ship at a size they shouldn't be able to.
Kaushal helped us bring the Navigate® brand together across social media and our website. From designing engaging posts and campaign creatives to improving the website, he kept everything visually consistent, professional, and aligned with our brand.
Kaushal took the time to understand what we wanted the brand to feel like before designing the logo. The final identity feels thoughtful, simple, and truly represents MedesHandmade. We’re very happy with how it turned out.
Kaushal brings a rare combination of design, SEO, and web development to the team. He can take an idea from the initial design through development and optimization, while keeping the work practical, polished, and focused on results.
The top design honour of the internship, awarded for leading UI/UX on the main project: wireframes, component library and design system.
Certificate covering campaign strategy, on-page optimisation and web design fundamentals.
Certificate in interface and experience design workflows in Figma — components, prototyping and handoff.
Certificate following a four-month intensive online course in frontend development.
Full-time or part-time UI/UX and graphic design roles, remote or based in Nepal. I'm currently working remotely with a US agency, so I'm comfortable across time zones. Freelance project work runs through Codexdesign.
Both, depending on what you need. I design in Figma and can build the live site in WordPress and Elementor, or write the HTML, CSS and Tailwind directly. If you have developers, I hand off files with named layers, defined states and the responsive behaviour already decided.
A conversation about what the page or product needs to do, and what would count as it working. Then wireframes — always before visual design, so we're arguing about structure while it's cheap to change.
Yes — keyword research, page titles, headings, content structure, and setup in Google Analytics and Search Console. I do this at Pinned Agency and did it for Navigate®, so it's part of how I think about page structure, not a bolt-on afterwards.
Yes. Logo marks, visual identity and social content design. I approach marks practically — most of them spend their life at profile-picture size, so legibility small comes before cleverness large.
Email is fastest — hellokaushalsroy@gmail.com. WhatsApp or a call on +977 9828332275 also works, and I'm reachable on Instagram at @kaushalsroy. I'm on Nepal time, UTC+5:45.
worth using
Birgunj, Nepal
Local time —:—
